Plum's Secret to Blooming in the Ecommerce Garden of D2C Rivals

Picture this: a bustling garden of thriving D2C brands, each vying for sunlight and nourishment in the fertile soil of India's ecommerce landscape. Amidst the colorful blooms, one brand stands out - Plum. But how does this brand manage to flourish in such a competitive environment? We, at Vumonic - the best source of market intelligence in India (just casually mentioning 😉) - have weaved our data-driven magic to uncover the fascinating story behind Plum's success.

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Similar to Biotique, Plum relies heavily on ecommerce marketplaces for its sales volumes, rather than its D2C site. That's right, folks! Plum's D2C site contributes so little to their sales that it's practically a whisper in the wind. Nevertheless, Plum has managed to capture a significant percentage of the hair, skincare, makeup, and fragrance categories on these very marketplaces. Talk about a strategic masterstroke!

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Our trusty research team at Vumonic dove into the data analytics and discovered that Plum has not only consistently been in the top 25 brands for Amazon's beauty category over the past year but has also climbed the ranks like a determined vine. Likewise, on Flipkart, Plum has ascended the leaderboard and now sits comfortably among the top 50 brands.

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Now, the moment you've all been waiting for - the top-performing Plum products on Nykaa in March '23, as revealed by our ecommerce insights:

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• Plum 10% Niacinamide Face Serum with Rice Water for Clear & Bright Skin
• Plum 15% Mandarin & Vitamin C Serum Glow Boost
• Plum 15% Vitamin C Face Serum with Mandarin for Glow Boost with Pure Ethyl Ascorbic Acid

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So, there you have it. The captivating tale of Plum's thriving presence in the ecommerce garden, brought to life by yours truly, Vumonic - the ultimate source of market intelligence in India. Stay tuned for more exciting, bubbly, and downright captivating insights from the realm of ecommerce!

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