Nike’s Slam Dunking the Winter Sales on Flipkart 2022‍

Hold on to your virtual shopping carts, folks! The wizards of ecommerce research at Vumonic are about to take you on an exhilarating, data-fueled rollercoaster ride through the vibrant bazaar that is India's ecommerce sector. Today's thrilling tale stars Nike and their performance on Flipkart during the chilly months of November-December 2022. So, without further ado, let's jump right in!

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Nike vs. Adidas – A Tale of Four Regions!

Our first stop is the exciting turf war between Nike and Adidas. Now, Nike has clearly been doing the rain dance in the Western region of India, bagging around 38% of its sales from this area alone. This figure is a leap and a bound ahead of Adidas' humble 14% share in the same region.

However, every story has two sides. In the North and South regions, it's Adidas that's hitting the high notes with approximately 37% and 33% shares, respectively. Nike, on the other hand, lags behind in these areas with roughly 23% and 27% shares. Seems like there's a spicy regional rivalry brewing!

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A Peek into the "Shoe-perhero" World and More

Pivoting to sales distribution, it seems like men are really rooting for Nike, constituting around 95% of sales. The ladies, well, they're not exactly sitting on the bench, but their 5% contribution does feel a tad shy.

The MVPs in Nike's catalogue are undoubtedly men's footwear, which stomps to victory with approximately 89% of the sales. Both women's footwear and bottom wear trail behind with less than 5% each. Seems like the Nike men's shoes have really... well, stepped up!

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The Art of the 'Nike' Deal

What's a shopping spree without a deal? Nike's average order value clocks in at around ₹2700. And the sweetener? An average discount of just under ₹50 per order! Nike, it seems, knows how to keep the checkout baskets brimming and the shoppers grinning.

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The Chart-Toppers

Finally, we come to the rockstars of Nike's catalogue - the top-selling products. Despite the fierce competition, these standouts stole the show:

The Revolution 6 Next Nature Road Running Shoes,

The ever-dependable Downshifter 12,

The classy Solid Black Track Pants,

And the comfy Nike Slides.

Interestingly, all of these were a hit, but none of them clinched the title of top-selling products in the men's footwear category. A surprise twist to our tale!

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And that, my friends, is the high-octane story of Nike's winter run on Flipkart in 2022. Stay tuned as your favourite data detectives at Vumonic bring you more such thrilling tales from the ever-evolving world of Indian ecommerce. Until next time, happy shopping

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