How Reebok Rolled Its Way Through Flipkart Sales In End of 2022

Grab your popcorn, ecommerce enthusiasts! Vumonic - your trusted market intelligence wizard, is back with a data-crunching roller coaster ride. As we dig into our magic hat, out pops the energetic Reebok, sprinting through the November-December 2022 sales scene on Flipkart. Let's get on this funfair, shall we?

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A 'Regional Rumble' – Reebok vs Puma

In this corner, we have the North region where Reebok seems to be strutting its stuff with around 38% of sales value share. Meanwhile, Puma, although a strong contender, trails slightly with around 33%.

The East tells a different story - Puma is the sun that rises with a hefty 25%, outshining Reebok's modest 14%. In the West and South regions, the sales tango continues with Reebok capturing around 23% and 25%, respectively, while Puma grooves to the beats of 18% and 24%.

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Category Capers & Unwrapping the Customer Mystery Box

The top category crown sits firmly on Men's footwear for Reebok, snatching a colossal 70% of sales! Winter wear follows, wrapping up around 14%, and bottomwear stitches together approximately less than more than 8%.

Now, who's really wearing these snazzy Reeboks? Men, in a big way, dominate around 93% of sales. The ladies, although owning just 7%, add their unique flair to the mix.

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Deal or No Deal - Reebok’s Order Value and Discount Story

No shopping tale is complete without some deal drama. Reebok’s average order value stands at about ₹1300, a tad under the category average of ₹1500. But worry not, Reebok patrons, because the average discount per order cozies up to almost ₹50. There's always a silver lining in the shopping cloud!

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The Chart-Climbing Champions of Reebok

Let's wind up with a toast to the champs. From Reebok’s merchandise, these standouts outdid themselves:

Zig Kinetica 2.5 Running Shoes,

The snug Full Sleeve Solid Jacket,

The sporty Reebok Fusion Lux 2.0,

The comfy Low Cut Socks,

And the agile Turbo Flight M Running Shoes.

Despite the competition, these superstars proved that when it comes to style and comfort, they're in a league of their own!

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And there you have it! Another fabulous tale from the whirlwind world of Indian ecommerce. Tune in for more, as Vumonic continues to unwrap the intriguing layers of this dynamic market. Until then, keep adding to your cart, because you never know what hidden gems you might discover!